Amber Matthews is Research Manager of WorkSpace Futures, Asia Pacific, at Steelcase: the leading provider of global workplace solutions, based in Hong Kong. Working within the company’s multidisciplinary research team, she joins researchers, strategists and advanced applications experts across the globe in employing a human-centered, future-focused approach towards understanding the world of work in corporate, education and healthcare environments. In order to develop in-depth expertise of user and organisational needs, Amber and her team use the practice areas and methods of foresight, ethnography, UX research, technology explorations, data analytics, market research, and material science to generate insights, which are then translated into strategies, products, services and experiences.
Before joining Steelcase, Amber was a Service Design Lead at a strategic design consultancy, where she worked with organisations to build innovation systems, cultures and capabilities, through user research, market research, data synthesis and customer-journey mapping. Prior to that, Amber had over 15 years’ experience in digital transformation, design and UX spanning across digital media, advertising and e-commerce.
Amber is an active member in the business innovation and UX communities. She shares her professional experience through her ongoing participation as an event organiser, speaker and mentor in industry associations, advocating the importance of systems and design thinking towards making a lasting impact.
Design Research for Learning Spaces
This session will delve into the trends and research insights that will influence the design of learning spaces flexible enough to support the digital transformation of learning experiences.
What does a design researcher do? (Student Session)
Are you a student interested, or curious about pursuing a future in the field of design? This webinar will connect you with a veteran strategist and service designer who currently works for Steelcase managing research into how people work. Insight from her research is translated into strategies products, services and experiences.