Most people today do not know how the internet works. Everyone is aware that “the internet collects your data” but probably do not fully understand how. Online experiences have become so intuitive, we’ve taken the seamless automation for granted. Privacy concerns regularly flare up in the news and have put digital citizenship and safety on the front burner at many schools.

This presentation shares insights from a first-hand account of the market forces and practices that built the internet as we know it today. See how marketers collect data, understand how digital tracking actually works and learn some new approaches to a topic most students are reluctant to discuss.