Roberta Ferraz is an experienced leader in educational innovation and technology, dedicated to transforming learning environments through strategic vision and cutting-edge solutions. A founding member of Avenues São Paulo, Roberta joined Avenues Shenzhen as Director of Technology in August 2023. She brings a wealth of experience in implementing global technology initiatives that enhance collaboration, streamline operations, and foster future-ready learning experiences. With a background in educational technology integration, strategic program development, and operational leadership, Roberta has successfully led high-impact projects across diverse educational settings. Her expertise lies in empowering teams to embrace innovation, navigate change with agility, and leverage technology as a catalyst for meaningful learning. She is deeply committed to strengthening Avenues’ global ecosystem, ensuring that technology serves as a bridge for interdisciplinary collaboration and cross-campus connectivity.

Roberta’s leadership philosophy is rooted in fostering a culture of accountability, adaptability, and continuous growth. She champions the power of strategic simplicity—crafting solutions that are both innovative and pragmatic to drive sustainable, scalable advancements across the school. With empathy and cultural awareness at the core of her leadership, she creates inclusive and dynamic environments where students and educators alike can thrive. As Director of Technology at Avenues Shenzhen, Roberta is committed to shaping a future-focused, technology-enhanced learning experience that empowers students to become creative problem-solvers and global citizens. She is excited to build upon the learnings from Avenues São Paulo and to contribute to a technology ecosystem that not only supports academic excellence but also cultivates curiosity, collaboration, and a lifelong love of learning.