Amber Matthews is Research Manager of WorkSpace Futures, Asia Pacific, at Steelcase: the leading provider of global workplace solutions, based in Hong Kong. Working within the company’s multidisciplinary research team, she joins researchers, strategists and advanced applications experts across the globe in employing a human-centered, future-focused approach towards understanding the world of work in corporate, education and healthcare environments. In order to develop in-depth expertise of user and organisational needs, Amber and her team use the practice areas and methods of foresight, ethnography, UX research, technology explorations, data analytics, market research, and material science to generate insights, which are then translated into strategies, products, services and experiences.

Before joining Steelcase, Amber was a Service Design Lead at a strategic design consultancy, where she worked with organisations to build innovation systems, cultures and capabilities, through user research, market research, data synthesis and customer-journey mapping. Prior to that, Amber had over 15 years’ experience in digital transformation, design and UX spanning across digital media, advertising and e-commerce.

Amber is an active member in the business innovation and UX communities. She shares her professional experience through her ongoing participation as an event organiser, speaker and mentor in industry associations, advocating the importance of systems and design thinking towards making a lasting impact.